Although such a dramatic effort to exclude black presence from the fashion world, models like Tyra Banks and Veronica Webb persisted. A spokesmodel may be a celebrity used only in advertisements in contrast to a brand ambassador who is also expected to represent the company at various events , but more often the term refers to a model who is not a celebrity in their own right. Feet models are also in high demand, particularly those who fit sample size shoes. There are several large fashion agencies that have commercial print divisions, including Ford Models in the United States. During this time, a lot of American models who were considered more feminine looking moved abroad. In , cosmetics companies began contracting top models to lucrative endorsement deals.
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Hands are the most in-demand body parts. The formation of this association helped legitimize modelling and changed the fashion industry. It is very common for many gravure idols to turn to the AV industry and become AV idols as well.